Your commercial performance partner
Unlock the Commercial Potential of your Hotel
SellStrong360 works with Hotel Owners, Asset Managers, General Managers and Commercial Leaders to identify performance gaps, uncover commercial opportunities and turn them into measurable results.
Identify gaps. Unlock opportunities. Drive results.
- Commercial Consulting
- Fractional Commercial Leadership
- Sales & Leadership Development
- Executive Coaching
Sound familiar?
You know there's more potential in the business.
But something isn't quite connecting.
- Market share isn't where it should be.
- Pace or pipeline is behind expectations.
- The sales team is busy, but activity isn't translating into enough revenue.
- Strategy exists, but execution is inconsistent.
- Commercial opportunities are being missed.
- Capability, focus or motivation may be holding the team back.
Sometimes the challenge isn't knowing that something needs to change. It's seeing clearly where to start.
The SellStrong360 difference
A fresh perspective on commercial performance
SellStrong360 brings experienced commercial leadership alongside your team to look objectively at what's working, what's getting in the way and where the biggest opportunities lie.
We don't arrive with a standard playbook. We diagnose the challenge, identify the priorities and shape the right support around your business, your market and your people.
Identify gaps.
Unlock opportunities.
Drive results.
How we help
Support shaped around your business
01
Commercial Consulting
Fresh perspective and practical support to address performance challenges, sharpen strategy and unlock commercial opportunities.
02
Fractional Commercial Leadership
Experienced senior commercial leadership when you need additional capability, direction or momentum.
03
Sales & Leadership Development
Practical, bespoke training and workshops designed around your people, market and commercial priorities.
04
Executive Coaching
One-to-one challenge and support for GMs, Commercial Leaders and emerging hospitality talent.
Our approach
Strong performance starts with strong foundations
Our approach looks at four fundamentals that repeatedly influence commercial performance.
Strengths
Are you fully leveraging what differentiates your hotel and your people?
Strategy
Are you clear about where to compete, where to focus and how to win?
Skills
Does your team have the capability and commercial discipline to execute?
Motivation
Do your people have the clarity, accountability and energy to deliver consistently?
Together, these are the 3SM Performance Foundations. They help us look beyond the symptoms and understand what may actually be limiting performance.
Discover the 3SM approachWhy SellStrong360
Commercial experience from inside the business
SellStrong360 was founded by Chris McFall after more than 25 years in international hospitality in across Europe, Middle East, Asia and the United States.
From hotel operations and property sales leadership to regional Vice President responsibility, Chris has spent his career carrying commercial targets, leading teams, opening hotels and navigating different markets and business conditions.
SellStrong360 was created to bring that experience alongside Owners, Asset Managers, General Managers and Commercial Leaders who want a fresh perspective on performance.
Chris McFall
Founder & Chief Facilitator
25+ years leading commercial teams at Shangri-La, Jumeirah, Accor, IHG and Hilton—from Sales Executive to Vice President of Sales, across ten locations and four openings.
Gemma McFall
Co-founder & Partner
20+ years in hospitality, HR and people development with Disney, Starwood and Fairmont. Gallup-Certified Strengths Coach and Hogan Assessor, leading Strengths workshops and service-led sales training.
How we work
A simple way to start
We work with your team, not from the outside—turning priorities into action on the ground.
01
Understand
A short, honest conversation about the business, the challenges and the opportunity.
02
Diagnose & prioritise
Identify the gaps, determine where the biggest opportunities sit and agree the right support.
03
Act & measure
Work alongside your team to implement change, build capability and measure improvement—small, continuous gains that last beyond the engagement.
Proof
Results that follow the right foundations
30%+
Revenue growth we have repeatedly seen after recalibrating strategy, skills and support
SellStrong360 experience
23%
Higher profitability in engaged teams
Gallup Q12 Meta-Analysis
23.1%
Higher sales productivity from sales training
Farrell & Hakstian
Case studies
Challenge
Client stories coming soon.
Action
Client stories coming soon.
Result
Client stories coming soon.
Free performance assessment
Where could your hotel be leaving performance on the table?
Take our free 3SM Performance Assessment to identify potential gaps and opportunities across Strengths, Strategy, Skills and Motivation. It takes just a few minutes and can highlight areas worth exploring more closely.
Think there's more potential in your business?
Sometimes an experienced outside perspective is all it takes to see the gaps, opportunities and priorities more clearly. Let's start with a short, honest conversation.
Book a conversation