About
Experienced hospitality leaders, sitting alongside you
SellStrong360 brings 25+ years of international hotel experience across leading global brands and markets. We know what it feels like to carry the number, lead the team and manage owner expectations — particularly when performance is under pressure. We sit alongside Owners, GMs and Commercial Leaders to identify what’s holding performance back and provide the strategy, capability and leadership to move it forward. Experienced leadership. Honest challenge. Measurable results.
Your Guides
Chris & Gemma McFall
Meet Chris
FOUNDER & FACILITATOR
Chris is a hospitality commercial leader with more than 25 years of international experience across leading global hotel brands. That experience spans 20+ markets, hotel openings, and property, cluster, regional and global sales leadership.
He founded SellStrong360 to work directly with owners, general managers and commercial teams — bringing fresh perspective, challenging established thinking, developing people and helping turn commercial potential into measurable performance.
The approach is deliberately practical: real commercial situations, solutions that can be acted on the same week, and progress that builds over time.
Meet Gemma
PARTNER & FACILITATOR
Gemma is a Partner at SellStrong360, bringing more than 20 years of experience across hospitality, service, HR, training and people development with leading global brands including Disney, Starwood and Fairmont.
A Gallup-Certified Strengths Coach and Hogan Assessor, Gemma has a passion for helping people understand their strengths, build confidence and perform at their best. Within SellStrong360, she leads Strengths-focused workshops and delivers practical training programmes in Upselling and Cross-selling to improve service-led commercial performance. Based out of the the UAE, with easy access to the GCC, Europe, India and India Ocean and S.E Asia, we service a global audience.
Experience
Global brands & hotel openings
Commercial leadership across international hotel companies including Shangri-la, Jumeirah, Accor, IHG and Hilton. Pre-opening commercial strategy, team building and ramp-up with successful hotel openings in London, Dubai, Jeddah and Colombo
Experience across 10+ markets
Hands on commercial and operational experience across diverse locations including; Switzerland, United Kingdom, United States, Thailand, South Africa, United Arab Emirates, Sri Lanka, Singapore and Saudi Arabia, spanning all segments and market conditions.
Multi-channel & segment approach
A strong commercial strategy rarely relies on a single source of business. It requires the right mix of segments, channels and markets, working together to balance demand, optimise profitability and reduce risk. Over 25 years in hospitality, I have worked across them all — understanding not just how each performs, but when, where and how to deploy them to build a more resilient business and drive sustainable, profitable growth.
Growth Mindset
An obsession with progress, always learning and improving a little every day has shaped my career — from the Swiss Hotel School of Les Roches, through operations and my first sales role as an Executive, to Regional Vice President of Sales for Shangri-La Group.
Free commercial assessment
Where are the gaps in your commercial performance? Find out in under 5 minutes.