Before hiring, look at what you already have. In most commercial teams there is meaningful capability being used in the wrong place — the natural relationship builder buried in reporting, the analytical mind pushed into cold outreach.
Match strengths to the work that creates value
Reallocating who does what is one of the fastest, cheapest performance moves available to a hotel. It costs nothing and it usually raises both output and engagement.
Frustration is a signal
People rarely disengage because the target is hard. They disengage because they are spending their week doing work that plays against their strengths and no one has noticed.